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Inside the Vision
Inside the Vision is where we unpack the thinking, lessons, and real-world stories behind building better customer experiences — one insight at a time.


Listening vs. Hearing: The Leadership Edge of Empathy
In today’s workplace, the difference between hearing and truly listening defines the strength of a leader. Empathy is no longer optional—it’s essential. This in-depth analysis explores the neuroscience of connection, the business impact of empathetic leadership, and the habits that build lasting trust. With real-world examples and a practical how-to guide at the end, this piece shows why empathy is a tactical edge in leadership today.
8 min read


Ego at the wheel: who’s really driving your company?
Ego has built empires. It's also burned them down. In business, ego can be a force for conviction, bold vision, and decisive leadership....
4 min read


Smart leaders quit faster!
There’s a moment in every journey when you realize you’re heading the wrong way. Sometimes it’s subtle — a tension in the gut, a quiet...
4 min read


Personalization 2.0: CX Is Going Live—And Most Brands Aren’t Ready
Real-time personalization is rewriting the rules of CX—merging data, context, and behavior to create adaptive, high-performing customer experiences that win in the moment.
4 min read


Your Channels Aren’t Omni-channel They’re Just a Mess
Most companies claim to be omnichannel—but what they really offer is fragmented, frustrating noise. Learn why connected journeys matter, where brands fail, and how to make every touchpoint feel like one continuous conversation.
3 min read


Why AI Self-Service Isn’t Replacing Humans—It’s Rescuing Them
The truth about AI-powered customer support that executives keep getting wrong By Abdel el Ayyadi The Great Misunderstanding of AI in...
5 min read


Customers Don’t Want Personalization. They Want Foresight.
Why most brands are failing the modern customer—and what real predictive CX looks like.
By Abdel el Ayyadi
3 min read
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