Behind The Vision
This brand isn’t about flashy tactics or surface-level trends. It’s about what drives everything — the structure, the intent, and the systems that shape how people experience a brand.
Behind The Vision is where strategy meets substance. It’s about going deeper than the output — into the mindset, the design, and the operational DNA behind great customer experiences.
Vision. Execution. Relentless Drive.
This isn’t just a tagline — it’s a working philosophy:
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Vision is where it starts. The clarity to see what others overlook.
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Execution is what sets it apart. Ideas are cheap — systems, processes, and action are everything.
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Relentless Drive is what sustains it. Pushing forward when it's hard. Iterating when it's messy. Never settling when the customer deserves better.
Abdel el Ayyadi
Customer Experience Strategist, Builder of Systems, and Advocate for Better Experience.
Everything is experience. I just choose to make it better.
I’m Abdel el Ayyadi.
I don’t see Customer Experience as a function — I see it as a force that shapes how people feel, decide, stay loyal, or walk away.
To me, CX is architecture. It’s how everything fits together: the product, the journey, the unspoken expectations, and the systems running beneath the surface. And more often than not, it’s broken — disconnected, overcomplicated, or designed around internal convenience instead of human flow.
That’s where I come in.
My background blends business strategy, operational structure, and a slightly obsessive attention to how things feel. I’ve worked in tech, logistics, and now mobility — not chasing titles, but chasing clarity. I’ve led cross-market operations, built contact ecosystems, redesigned aftersales models, and sat in rooms with engineers, designers, and executives to ask two questions I never compromise on:
“Is this the experience we’d want for ourselves?”
“Is this easy to use for the customer?”
If the answer is no, we go back and build again — better, cleaner, smarter.
Right now, I lead Customer Contact at Zeekr — a new European mobility brand. But what I actually do is make sure experience isn’t an afterthought. That it has a seat at the table. That it's measured, managed, and most importantly, felt.
Outside of work, I’m on a mission to bring Customer Experience back into the spotlight — not as a buzzword, but as a business essential. I’m working on ideas and ventures that challenge how companies think about experience — pushing for simplicity, emotional intelligence, and systems that actually serve people.
This site isn’t a list of roles or a pitch for attention.
It’s a snapshot of what I’ve built, what I believe, and how I think about experience — not as a job, but as a responsibility.
Abdel el Ayyadi
