Abdel El Ayyadi

Ego has built empires. It's also burned them down. In business, ego can be a force for conviction, bold vision, and decisive leadership....

There’s a moment in every journey when you realize you’re heading the wrong way. Sometimes it’s subtle — a tension in the gut, a quiet...

Real-time personalization is rewriting the rules of CX—merging data, context, and behavior to create adaptive, high-performing customer experiences that win in the moment.